Vinexpo/IWSR Survey

Here are the highlights of an extensive study, presented by Vinexpo in March 2014. The presentation was organised by Sopexa in Singapore.

World wine consumption in volume will continue to rise to 2,803 million cases (9Litre cases).

World wine consumption in value in 2008 was $151 billion and is forecast to reach almost US$184 billion in 2017

The worlds top consumers of still and sparkling wines are USA, France, Italy, Germany and China with rises forecast for USA, Germany and especially China for 2017. Note that 80% of the wine consumed in China is locally made.

There is a trend towards drinking higher value wines in the US, China, UK, France and Canada.

ASIA PACIFIC

Asia-Pacific consumption has doubled in 10 years and by 2017 will return more than 100% increase over 2008 figures.

The top Asia-Pacific consuming countries are China, Australia, Japan, NZ, HK, South Korea, Taiwan, Thailand, Philippines, Vietnam, India and Singapore respectively. Consumption of all these countries is expected to grow.

The top 10 wine exporters (by volume) in the world are Italy (233.5), Spain (213.13), France (166.53), Chile (83.9), Australia (79.84), South Africa (46.32), USA (44.52), Argentina (40.44), Portugal (28.54) and Germany (17.64). Brackets indicate volume exported in 2012, in millions of 9litre cases.

SINGAPORE
Singapore wine consumption in 2008 was 0.8 million cases, rose to 1.02 million cases in 2013 and is forecast to reach 1.12 million cases by 2017

Amongst the wines there is growth in the pink wine category. The forecast for 2017, based on 2008 figures is that reds will grow by 21%, whites will grow by 64% and pink wine consumption will reflect an increase of 825%.

Total value of wines consumed in Singapore was US$154 million in 2008. It reached $189 million in 2013 and is expected to hit $207 million in 2017.

The volume/by price point of wines is expected to grow in the >US$10 per bottle segment.

Top suppliers of wine in Singapore by volume in 2012 are Australia (almost 400,000 cases), France (196,000 cases), Chile (100,000 cases), Argentina (58,000 cases) and Italy (51,000 cases).  Between 2008 and 2012, growth in volume was: Australia (14.49%), France (7.1%), Chile (33.3%), Argentina (18.36%) and Italy (50%).